MARKETING STREET FIGHTER

AUTHOR : BILL DECKER

Where did you learn marketing? Did you take a course? Did you get an MBA? Did you hire an MBA? Did you work for a consumer products company? Marketing Street Fighter reviews how the author learned marketing on the mean streets of New York City. Read the stories about growing up on the streets and how it relates to the field of marketing. Meet Billy Bat, “Blades” Marino and others.
See how the tough streets of Hell’s Kitchen prepared this author for a marketing career. Meet the characters he grew up with….tough guys who were all marketing geniuses (but they didn’t know it). It’s an easy fun read with New York City as a backdrop.
It’s a quick easy read that you won’t be able to put down!

MARKET ENTRY TOOLKIT

AUTHOR : BILL DECKER

How do you select a foreign market correctly? Is there a way to “grade” a market and compare one country to another? How do you choose the correct way to enter a foreign market? How do you effectively sell in different countries? What are the roadblocks and pitfalls that await you overseas? How do you avoid “losing your shirt” abroad. The Market Entry Toolkit was developed as a result of decades of negotiations, training workshops and consulting sessions and contains original articles, checklists and unique tools to put logic into the process of selecting overseas markets and partners.
strategy

Without A Strategy

AUTHOR : BILL DECKER

Why do companies work without a strategy?
Simple. Executives are afraid that by planning a strategy, there will be more work. Nothing could be further from the truth. A strategy (or set of strategies) will refine and define activities. If activities aren’t on the strategy, they should be avoided. It’s a classic case of an overused phrase: work smarter not harder.The Workbook is organized logically. It starts by helping the user understand the market, the firm itself and the directions being pursued. It asks the user to undergo common methodologies such as defining missions and visions. The user is then required to pull out actionable strategies, measurement techniques and list the parties responsible for fulfillment.

HOW TO 3D PRINT MONEY

AUTHOR : BILL DECKER

Be smarter than you were before the invention of the Internet. 3D Printing is new, hot and controversial. See the trends being created by this new industry and the market opportunities that will flow. Read about international applications and why this technology is so frightening to established firms. See what money making opportunities exist for you and your company.

GLOBAL BUSINESS 1-2-3

AUTHOR : BILL DECKER

Are you interested in Global Business? Don’t have time to read a book? This book is 123 one-liners collected after a 30 year career in international business. There are proverbs, checklists, and a great deal of good solid advice from the People who brought you Lessons from the Road; Start up tips 1-2-3

Start Up Tips 1-2-3

AUTHOR : BILL DECKER

Courses and books dealing with startups tend not to cover the subject matter needed. Textbooks often explain theories, and shy away from the reality that entrepreneurs experience. After more than twenty start-ups in the USA and abroad, these lessons from the road have become a collection; and they are all one-liners; you can get a complete thought in a few seconds…so you have no excuse!

FOREIGN MARKET ENTRY

AUTHOR : BILL DECKER

The business world of today calls for expanding sales and profits in order to achieve ever-increasing earnings. Business owners and managers must look for any available opportunities to keep their market share and expand into new markets. What happens when their local market becomes saturated? The savvy leader is inclined to search abroad for any and all potential new markets for their product or service. New markets offer the possibility of increasing total revenue and/or decreasing the costs of goods sold, thereby increasing profits. Entering new markets may also allow a company to follow its existing customers abroad, attack competitors in their home markets, guarantee a continued supply of raw materials, acquire technology or ingenuity, diversify geographically, or satisfy the stockholders’ desire to expand.

$1.99

Get ahead in your business. Here are 50 tips to use technology and other means to get a quick advantage. I wrote this book and sell it for $1.99 because people tell me that “they don’t know where to begin.” Now you’ve spent 2 bucks. You’re more committed than you were 5 minutes ago. You can do one task each day. Most of these items are free.

$1.99