How does a firm choose a foreign market for its products or services? If only there was a way to logically “grade” a foreign market to sell into. American firms are often confused and intimidated when they try to choose which country to work with...
Learn enough of the local country's language to apologize for not speaking it!...
The biggest stumbling block I seen in international business is the complete misunderstanding of culture. Culture is often invisible....
When in Rome, do as the Romans. Don't try to BE a Roman!...
There is a joke that a Chinese CEO keeps 3 sets of books: One for his wife, one for his girlfriend, one for the tax man ...
Denver Business Journal by Bill Decker Date: Monday, August 27, 2012, 6:00am MDT Businesses study countries and their markets as they ponder which international markets to enter. They often ask such questions as: • How big is the market? • What is our market niche? • How do we reach our...
This is an unusual thing for me to do, submit someone else's article. But a colleague of mine, Herb Rubenstein, President of the Sustainable Business Group wrote this and I felt it should be shared. So here it is: The “to do” list is a staple...
Imagine a company in Denver learns it can sell a special toothbrush to the American market, and it will be manufactured in Singapore and imported to the United States. Let’s assume it understands how to deal with Asian factories, and knows how to sell toothbrushes to...