The Colorado Rockies are in the World Series. It’s a time of joy for Rockies’ fans and all of Colorado. While we all can and should enjoy the celebration of our local heroes, think about how other cultures and countries might perceive our enthusiasm. Such...
I was offered a business opportunity with a new firm. The firm had the following problems: 1) They were under-capitalized. They were only at 10% of goal for year's end, which was two months away. So poor marketing, poor sales, poor sales forecasting. 2) The firm's website...
Many languages have a masculine and a feminine form. The feminine form is usually more indirect...
When marketing a product or service internationally, a host of marketing issues come to mind. These issues are separate from staff, legal, technology, and product issues Let’s look at the categories of marketing issues a firm may encounter when marketing and selling abroad. Market Research: Understanding...
Chinese and Japanese are as similar as British and Portugese!...
With more and more international deals being conducted in English, the need for professional interpreters seems to be less relevant. Nothing could be further from the truth. We are seeing more inexperienced people being thrown into negotiations than ever before. And even if our...
Top 10 mistakes made in offshore manufacturing With international offshoring numbers impossible to count, we know only that the trend of offshore production is increasing, with no end in sight. Though thousands of companies begin an offshoring program every year, it's astonishing to hear some...
learn enough of the local language to apologise for NOT speaking it ...