How to push your company at an international trade show Denver Business Journal The world-is-getting-smaller concept means Americans are attending more foreign trade shows to perform market research, sell their wares, engage in competitive analysis, or seek partners and alliance companies. There are nuances to doing this...
It’s true there are markets waiting for American products and services around the globe. But the main success factors for market entry have not always been money, market power or advertising. Successful market entry is often a function of flexibility and creativity. We’ve all seen examples: Market...
It's no secret that Asian merger fever is a major trend. It seems the Chinese government holds endless foreign reserves, and is using that cash to acquire Western firms. China and India are showing the world they're not just low-cost exporters, but also global M&A...
Aren't there easier markets to sell into? After all, the language, the culture, the politics and the business methodology are all different in China. Maybe you should start with Denmark? [tags] international business, international advice, international strategy, marketing strategy [/tags]...
Here are examples of the worst international business strategies we've seen. • Follow the client -- How many times do we talk to firms that decide to enter a market because their client is doing so? What happens if you lose the client? Does that mean...
Many firms are rushing to get their products and services overseas ‹ giving rise to charlatans who try to take advantage of the situation. Trading companies and consultants materialize that seem to be able to fix anything for you overseas. Here are some telltale signs...
Needed for international market entry: negotiators researchers translators localisers implimentors strategists finace experts tax experts shipping experts HR experts cultural trainers...
Lemonade Radio is the newest training and entertaining business tool. Hear our experts talk about timeless business and marketing secrets, right at your desktop. Many of our episodes are free! [tags]New site, funny radio, business radio, funny talk radio, marketing secrets, entertaining buisness advice [/tags] ...