It’s true there are markets waiting for American products and services around the globe. But the main success factors for market entry have not always been money, market power or advertising. Successful market entry is often a function of flexibility and creativity. We’ve all seen examples: Market...

Aren't there easier markets to sell into? After all, the language, the culture, the politics and the business methodology are all different in China. Maybe you should start with Denmark? [tags] international business, international advice, international strategy, marketing strategy [/tags]...

Many firms are rushing to get their products and services overseas ‹ giving rise to charlatans who try to take advantage of the situation. Trading companies and consultants materialize that seem to be able to fix anything for you overseas. Here are some telltale signs...