Aren't there easier markets to sell into? After all, the language, the culture, the politics and the business methodology are all different in China. Maybe you should start with Denmark? [tags] international business, international advice, international strategy, marketing strategy [/tags]...

Many firms are rushing to get their products and services overseas ‹ giving rise to charlatans who try to take advantage of the situation. Trading companies and consultants materialize that seem to be able to fix anything for you overseas. Here are some telltale signs...

About the time the Soviet Union broke up (1992) every American of Russian heritage decided that they would trade with Russia. Of course, no one seemed to have any money to purchase products, so they offered a "barter deal" or a "consignment deal" The...

The Colorado Rockies are in the World Series. It’s a time of joy for Rockies’ fans and all of Colorado. While we all can and should enjoy the celebration of our local heroes, think about how other cultures and countries might perceive our enthusiasm. Such...

When marketing a product or service internationally, a host of marketing issues come to mind. These issues are separate from staff, legal, technology, and product issues Let’s look at the categories of marketing issues a firm may encounter when marketing and selling abroad. Market Research: Understanding...