When marketing a product or service internationally, a host of marketing issues come to mind. These issues are separate from staff, legal, technology, and product issues Let’s look at the categories of marketing issues a firm may encounter when marketing and selling abroad. Market Research: Understanding...

Top 10 mistakes made in offshore manufacturing With international offshoring numbers impossible to count, we know only that the trend of offshore production is increasing, with no end in sight. Though thousands of companies begin an offshoring program every year, it's astonishing to hear some...

How to choose right executive for overseas work The Denver Business Journal - May 25, 2007 by Bill Decker In organizations, doing international business often is considered a perk. It's perceived as exciting and even sexy to go to meetings in Paris, check out suppliers in India, negotiate...

" When measuring markets, we need to understand which industries are being discussed. The Cheese market in Greece (7 million people) is larger than China's (1.3 billion) . This is this week’s one liner, posted by our Road Scholar. ...