global business strategy | Lessons From The Road

25 Oct International Market Entry – Questions Firms Won’t Ask

Posted at 13:54h in Global Business by billdecker

Businesses study countries and their markets as they ponder which international markets to enter. They often ask such questions as: • How big is the market? • What is our market niche? • How do we reach our target market? • What will our brand look like? • How will we...

31 May Getting down to Middle East Business

Posted at 21:46h in Global Business by billdecker

Turmoil may open business opportunities overseas We’re all watching historic developments in Middle East North Africa (MENA) countries. Citizens have been protesting in the streets in defiance of their governments; Egypt’s Hosni Mubarak was forced out of office. Other changes may be coming. All of it is...