Some business lessons come from business school. Mine came from customs lines, canceled flights, and boardrooms in 72 different countries.
I’m Bill Decker, and for the last 30 years I’ve helped companies figure out how to compare, choose, and compete in overseas markets — usually by making the mistakes myself first, so you don’t have to. This site is where I share what actually works in global business, marketing, and sales, plus the occasional joke, because three decades on the road teaches you that timing matters everywhere, including on stage.
Look around: read a few posts from the blog, pick up one of the books, or find out exactly how a failed New York stand-up comic ended up advising companies on five continents.