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Books

Every book is sold exclusively through Amazon — click any title below to buy there.

What They Really Mean
Kindle & Paperback

What They Really Mean

A No-Nonsense Business Glossary

Euphemisms, exaggerations, and outright lies fill the business world. This cartoon-illustrated glossary, co-written with Ann Diddlebock, decodes what your boss, your client, and your coworkers really mean, drawing on 100 years of combined experience.

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An Ugly American’s Guide To International Business
Kindle & Paperback

An Ugly American’s Guide To International Business

How Not To Do Business Abroad

After decades consulting with American firms entering overseas markets, Bill flips the script: instead of teaching companies how to succeed abroad, this satirical guide shows exactly how NOT to — because sometimes the fastest way to learn is to laugh at the mistakes first.

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The Market Entry Toolkit
Kindle & Paperback

The Market Entry Toolkit

How Does a Firm Enter and Select a Foreign Market?

The book firms wish they'd read before "marrying" the wrong overseas market. Bill breaks down a proprietary Market Access Screen for objectively comparing countries, a business-issues checklist for spotting roadblocks before they spot you, and frameworks for entry method, licensing, and market-entry planning — all built from 30 years and hundreds of market-entry deals across 72 countries.

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Lessons From The Road: Global Business 1-2-3
Book & Audiobook

Lessons From The Road: Global Business 1-2-3

123 One-Liners From 30 Years In International Business

123 hard-won one-liners collected from three decades on the road, covering every major area of global business in bite-sized, quotable form — plus a practical travel checklist for anyone working abroad. All the lessons, none of the jet lag.

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Lessons From The Road: Start-Up Tips 1-2-3
Book & Audiobook

Lessons From The Road: Start-Up Tips 1-2-3

Nuggets Of Truth From Two Dozen Startups

Tips donated by real founders, CEOs, and startup veterans, organized into the same quick, quotable one-liner format — built to help new companies dodge the costly mistakes Bill has watched (and made) firsthand.

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The Business Of Blockchain
Paperback & Kindle

The Business Of Blockchain

What Blockchain Actually Is, And Why Your Business Should Care

A no-hype, plain-English guide to blockchain beyond the crypto headlines — what it is, why businesses everywhere are paying attention, and where it might actually be useful to yours.

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Tokenize Your Business
Kindle

Tokenize Your Business

A Step-By-Step Guide To Launching Your Own Token

A practical, no-nonsense walkthrough of what it actually takes to turn ownership, rewards, or equity in your business into a token on the blockchain — the how-to companion to the ideas in The Business Of Blockchain and The Tokenization Tsunami.

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Adventures Of The Blockchain Puppies
Kindle & Paperback

Adventures Of The Blockchain Puppies

A Blockchain Fairy Tale (with Rich Benvin)

Blockchain, explained by four puppies. Biscuit, Sparky, Luna and Scout guide readers through crypto, NFTs, meme coins, tokenization and DeFi — proof that if a border collie can understand blockchain, so can you.

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Blockchain Bob In The Old West
Kindle & Paperback

Blockchain Bob In The Old West

Blockchain Soundin' Easy (with Rich Benvin)

The frontier tales from our own blog, in book form. Blockchain Bob rides again, breaking down crypto scams, tokens, and blockchain basics in plain cowboy English — no whitepaper required.

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Blockchain For Schmucks
Kindle & Paperback

Blockchain For Schmucks

Blockchain, Minus The Jargon

For anyone who has nodded along in a meeting about blockchain without understanding a word of it. A plain-English, no-jargon crash course for people who want the real picture, not the whitepaper.

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How To 3D Print Money
Kindle & Paperback

How To 3D Print Money

With Josh Jacobson & Valeria Dikovitskaya

A practical early guide to building an actual business around 3D printing — written back when the technology was just breaking into the mainstream, and still one of the more down-to-earth looks at turning a printer into a profit center.

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Marketing Street Fighter
Paperback, Kindle & Audiobook

Marketing Street Fighter

Marketing Lessons Learned The Hard Way

Where did you learn marketing? In a classroom? A boardroom? A seminar? Bill learned his on the mean streets of New York City, and this book is the fun, informative download of everything those streets taught him.

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Without A Strategy
Paperback

Without A Strategy

The Strategy Planning Workbook

A hands-on workbook for building a real strategic plan instead of a stack of good intentions — goals, objectives, and a framework for actually following through, built for firms tired of winging it.

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Everything Bill Knows About Women
Paperback

Everything Bill Knows About Women

A Life's Worth Of Observations

Decades of relationships, marriage, divorce, and dating across dozens of countries and cultures, distilled into Bill's hard-won (and occasionally hard-headed) observations on women. The comedy career may have failed. The material didn't go to waste.

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Things To Do While Waiting For A Woman
Paperback

Things To Do While Waiting For A Woman

A Guide For Impatient Men

Women make us wait. They always have. This short, funny guide is for the men doing the waiting — and a gentle reminder that the frustration usually says more about us than about her.

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