What do all sales have in common? Whatever the industry, whatever the ticket size, the same seven elements show up every time: prospecting, qualifying, needs analysis, presentation, handling objections, closing, and follow-up.
Most sales problems trace back to one of these being skipped or rushed — usually qualifying (chasing the wrong prospect) or follow-up (abandoning the relationship the moment the ink is dry). Get the boring middle steps right, and the closing gets a lot less dramatic.