Why do marketing departments fail? In my experience, it’s almost never one dramatic reason — it’s an accumulation of small ones that never get addressed because none of them feel urgent on their own.
No agreed definition of success. A budget built around a tool instead of a strategy. Messaging built for the internal team’s taste instead of the client’s problem. No follow-through on measurement, so nobody learns from the last campaign before launching the next one. Sound familiar? It usually does — because these are the same handful of issues, in a different order, at almost every company.