One-minute vignettes about international business strategy and international marketing efforts — and the war stories that come out of them.
Here’s a familiar shape for a horror story abroad: a company signs a manufacturing agreement on a handshake and a good feeling, skips the pilot order, and finds out three months later that “the factory” was actually three different factories subcontracting to each other. Nobody wants that story. Everybody has one anyway.
If you want to skip writing your own horror story, the Market Access Toolkit on Amazon is built exactly for that. And if you want more of these one-minute lessons, you can find them at internationalbusinessminute.com, or catch the International Toolkit podcast.