International Business Video – Going to China

May 15, 2020 · International Business

One-minute international business advice, this time about China and how to find real help entering the Chinese market.

China is not one market. Regional differences in regulation, consumer behavior, and distribution infrastructure mean that “entering China” as a single strategy rarely survives contact with reality. Find local partners who know the specific region and sector you’re targeting — not just the country — before you commit real resources.

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