Blog

Dispatches on marketing, negotiation, and international business — jet lag not included.

Marketing Strategy Podcast – Can Ethnic Marketing Help Your Business?

Markets await you right here in the USA. You don't have to travel to reach them.

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Sales Podcast: 7 Elements Of A Sale

What do all sales have in common? Seven elements, every time.

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Business Podcast – Top 10 Reasons Sales Forces Fail

Sales forces don't usually fail because of one dramatic mistake. It's almost always the boring stuff.

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Sales Podcast – Are All Buyers, Liars?

An old sales expression gets a second look: are buyers really impossible to trust?

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Marketing Video – What Are The 4 Scariest Words In Marketing?

Four phrases that should make any marketer's blood run cold. Choose your own top four.

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International Business Advice – 3 Tips For International Business Research

Three things I tell every executive to check before they book the flight, not after.

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International Business Videos: How Do You Handle Business Cards In International Business?

A one-minute lesson in business card etiquette that still trips up experienced executives.

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Digital Marketing Strategy – Steps For Creating Your Digital Marketing Plan

Everyone wants digital results fast and cheap. Here's the phased approach that actually gets you there.

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Marketing Overview: Digital — The One-Liner Version

The short, quotable version of the digital marketing strategy every firm should be running.

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International Business HR Videos – How Does An International Executive Handle Global Demands?

How many countries should get a visit? Are business trips too short to matter?

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